Design Sherpa May 19, 2016
Can Color Strike The Same Chord Twice Or Is It Truly Ambiguous?
Have you ever had one of those days where every flip of the radio
station creates another trip down memory lane? You could be minding your
own business and all of the sudden you are thrown into a totally
different mindset or mood by what you are hearing. Well, color can have
this same type of affect on you only through sight instead of sound.
Advertisers can even use color as a form of subliminal messaging. Here
are a few examples of different colors attributes that can have a direct
impact on your subconscious and decision making.
What is the first thing that comes to your mind when you see or think of the color RED?? Passion, anger, heat or maybe … cheeseburger? I know, I know, red is the color of passion, but did you know that shades of red can entice hunger? Next time you are out and about, count how many of your favorite restaurants include RED in their motif or logo in some way.
Now what about black? Black is a color that has a special ability to be completely versatile. One minute black can symbolize death, now picture a black power suit – all of the sudden it becomes a symbol of rigidity and strength. Lastly, in regards to black, have you ever attempted to paint a room or accent wall black? I know it sounds outrageous. However, we use black as a great accent color so why not reverse the roles? When a room is painted black it can feel more cozy, not necessarily scary or overly dark. This technique works really well with stark white trim – the bigger the better. When you use black as an accent wall, it can make a space feel larger. As if you have painted a black hole on a wall. Combine black on the opposite wall from a large mirror and you are set!
Finally, I want to talk about green. Believe it or not, green is the ultimate neutral. Because green is the color most commonly associated with nature, it had an ability to fit in anywhere. Also, in my opinion, I think green is the most versatile because you can make green neon to dark hunter (almost black) green. It has a lot of variety and depth.
So these are just a few ways in which color can be ambiguous.
Source: https://www.thesequitur.com/color-psychology-can-color-strike-the-same-chord-twice-or-is-it-truly-ambiguous-2831307/
What is the first thing that comes to your mind when you see or think of the color RED?? Passion, anger, heat or maybe … cheeseburger? I know, I know, red is the color of passion, but did you know that shades of red can entice hunger? Next time you are out and about, count how many of your favorite restaurants include RED in their motif or logo in some way.
Now what about black? Black is a color that has a special ability to be completely versatile. One minute black can symbolize death, now picture a black power suit – all of the sudden it becomes a symbol of rigidity and strength. Lastly, in regards to black, have you ever attempted to paint a room or accent wall black? I know it sounds outrageous. However, we use black as a great accent color so why not reverse the roles? When a room is painted black it can feel more cozy, not necessarily scary or overly dark. This technique works really well with stark white trim – the bigger the better. When you use black as an accent wall, it can make a space feel larger. As if you have painted a black hole on a wall. Combine black on the opposite wall from a large mirror and you are set!
Finally, I want to talk about green. Believe it or not, green is the ultimate neutral. Because green is the color most commonly associated with nature, it had an ability to fit in anywhere. Also, in my opinion, I think green is the most versatile because you can make green neon to dark hunter (almost black) green. It has a lot of variety and depth.
So these are just a few ways in which color can be ambiguous.
Source: https://www.thesequitur.com/color-psychology-can-color-strike-the-same-chord-twice-or-is-it-truly-ambiguous-2831307/
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